Terry Williams-Willcock

Terry Williams-Willcock is Chief Customer Officer at RUSH, with nearly three decades of experience spanning digital innovation and product development, he has pioneered innovative customer experiences, award-winning healthcare solutions, and impactful AI initiatives.

Terry's expertise lies in bridging the gap between possibility and practical delivery, working closely with enterprise partners like Z Energy, Foodstuffs, and KiwiRail to transform ambitious visions into measurable outcomes. His human-centred approach ensures that technology acceleration never comes at the expense of genuine value to people.

As a Board member for the Designers Institute of New Zealand (DINZ), Terry continues to champion design excellence in a digital-first world, believing that the most powerful innovations happen when technology amplifies human capability rather than replacing it.